English: A business ideally is continually seeking feedback from customers: are the products helpful? are their needs being met? Constructive criticism helps marketers adjust offerings to meet customer needs. Source of diagram: here (see public domain declaration at top). Questions: write me at my Wikipedia talk page (Photo credit: Wikipedia)
Greetings Friends!
On any given day I receive a plethora of emails offering me the latest greatest thing that’s going to “explode my business”. The product offerings break down into two separate categories; they are either a system that someone has used to create a successful business or they are a drill down on a particular aspect of a business system (list building, how to launch a product, how to use YouTube videos for success). If you’re in business and you don’t have a system you will run from one new product to the next trying to figure out why your business isn’t gaining momentum. If you have a system, it should already have told you everything–soup to nuts, about how to run your business. If you’re having a problem with list building, for example, please go to the material you have on building a list (from that program you invested in earlier) before you invest in yet another program.
Why do I say that? Because the statistics in terms of how many people buy your products are challenging–it takes people as many as 10 exposures to your product or service before a potential client will buy and then as few as 2% actually use the material. This is true for both you and your potential clients; you won’t a) buy immediately or b) use what you’ve already purchased. So if you have downloaded material or bought programs and failed to put them into action–use what you’ve got first! After all, perseverance is a part of the cycle of success. There is no magic pill; there is, however, consistent action along a well laid out path–aka your system, that will get you results. No system is capable of over coming inconsistent use.
What if you’re having problems with a particular segment of your system? That’s not unusual; I’d look at how you’re approaching that segment. I recently blogged about the insane things entrepreneurs do trying to meet the supposed needs of their market–including the need for a freebie. You can read that blog piece here. Having a freebie isn’t the problem–it’s having a cookie cutter approach to having a freebie–and it’s having a freebie without having an overall system that you’re working within. Why are you creating the freebie? Who is it for? What does the freebie lead to? Answer those questions first and then insure you’re answering a top three need for your niche; this will help you drill down in whatever portion of the system that’s giving you lackluster results and help you tweak what you’re doing.
In short, I think the problems people have with marketing stem from a) not having a good system and b) not working their system correctly or consistently. If you know your system, your niche and your passions, you don’t become confused or overwhelmed. Your tribe provides you with valuable feedback and you provide them with great products and services. Best of all you get to have a life and a successful business. If you didn’t hear my training on the things you may be doing that undermine your ability to successfully market your products and services, then you can check out my free training here.
Your business should run like a machine–smoothly and with no real questions day to day about what needs to be done. If you feel you don’t have a system that is working for you–and you’re on a budget, I created something that will allow you to work independently to address your business challenges; you can learn more here. If you’ve been in business for awhile and you feel you’d be better off with someone who can work with you one on one to diagnose your challenges and get you moving quickly, I recommend you sign up for a free coaching session. I’m not going to waste your time with a bunch of free bonuses, just straight talk about what can get you over your hurdles and move you toward success…and you can sign up here.
If I had to guess, I’d say you went into business to have more time and money freedom, but there’s a lot of information on the internet and you can not only drown in all the information–you can quickly become confused about what steps you need to do on a regular basis to have your dreams come true. Keep it simple, use a reliable system, deliver value to your tribe and remember above of all else that your job as a marketer is to solve someone’s key problem(s) with an elegant solution. Having an elegant system and elegant products and services ultimately means that you will not suck at marketing!
Rich Blessings!
Dee
Copyright 2012. All rights reserved.
lagirl13 (c) 
Pingback: My Homepage