When Your Business Fails

Greetings Friends!

I think it was Seth Godin who chided that if you become an entrepreneur you cannot have success without the potential for failure; therefore failure is always (realistically speaking) an option.  What do you do when your business fails?  A dear friend of mine is moving through that experience now.  She’s picking up the pieces and trying to figure it all out.  What she has learned, what she would do differently and what it all means to her.  Life can be really bitter at times and this is one of those moments for her.

Failure is not a stranger to me.  I have had failure appear to me in myriad ways from the death of one of my children, to career issues to the end of a challenging marriage.  No one likes to fail and it is a particularly odious thing when you fail publicly.  Here are some ideas for you to consider in the event you too find yourself falling short in an area of life that means the world to you…

Remember who are and what you do are not the same thing.  The project may fail, but it doesn’t mean you are a failure.

Write, draw, or paint your sorrow, your thoughts and your feelings.  There are deep lessons that will shift the pain you’re moving through and in time you may help someone through a similar challenge.

Lean on friends who get you; negativity isn’t helpful when you’re in the thick of disaster.  Listen to the advice of others if you need to; just remember to keep an ear out for what your own personal Truth about the situation is.

Don’t continue to do it–the job, the business, the relationship–whatever, just to save face.  Let it go so that something better can take its place (after all, life abhors a vacuum).  I realize it may take awhile before you’re willing to let go…just get the idea on your radar…

“If you never try you’ll never know, just what you’re worth.  Lights will guide you home and ignite your bones.  And I will try to fix you.” is my favorite line from Coldplay’s song Fix You.  As far as failure is concerned, you are in good company–consider Oprah and Einstein to Eminem; and though others will try to ‘fix you’, in the end you’ll probably find it best to leave that job to the expert–who is, of course, you.

Rich Blessings,



Blog Update

Greetings Friends!


After a week of trying to sort out the details for an appropriate new location for my astrology blog, I have moved it to LAGirl13AstrologyPredictions.wordpress.com.  I would have left it on the this site, but it was never intended for astrology–so hence the change.  You will be able to subscribe, leave comments, etc., and except for (eventually) getting rid of the ‘wordpress’ name, this will be the permanent home for the blog.

My sincere apologies for the poor visibility on the blogger site and then the subsequent moves; and for those of you who are here for the business articles, I’m sure the sudden addition of astrology pages was a bit of a shock–my apologies for that too.  I’m afraid Mercury retrograde is having more than it’s normal amount of fun with me.  I thank you all for following me and look forward to posting my astrology blogs strictly on the new site.  Thank you for your patience and…

Rich Blessings!


What Do I Charge- Find Your Product Pricing Sweet Spot – YouTube

What Do I Charge- Find Your Product Pricing Sweet Spot – YouTube.

The intricacies of developing a business can be fun, profitable and of great service to others–especially if you can figure out what to charge.  So how do you know what to charge?   And (equally important) can you find enough people interested in what you’re offering to make your business a success?  These are important questions and not taking the time to figure them out can cost you in terms of quality of life (too much work) as well as your financial well being (not enough earnings).  Here are some ideas to help you determine the value of what you’re offering your clients:

  • Create a range products with a variety of prices so that your clients can access you in a way that fits their unique needs and budgets.
  • Consider how much you need to earn if you’re going to work full time as well as how your rates compare with people offering similar products and services.
  • Don’t under sell your services–working too hard and earning too little can lead to burnout.

For example I know of an intuitive who charges (and gets) $300 an hour.  While it may seem high, this is Los Angeles we’re talking about and she does have a large enough following, so she stays busy and profitable.  On the low end of this industry an intuitive might read for a third of that hourly cost–but the client concerns are probably a bit different too.  Knowing the needs of your clients, as well as what you bring to the table (do you offer energy healing, astrology consulting, nutrition services, etc.) are all things that need to be considered when you develop product and service pricing.

Clearly pricing can be a little tricky, but with some thoughtful planning and research you should be able to create an array of prices that work well for your clients and for you.  Click the link above for more ideas!

Rich Blessings!


Passive Income & You

There are only so many hours in a day and for many of us, despite owning home based businesses (and having jobs), we’d like to earn more.  Question?  How do you make that happen when you’re already up to your ears in stuff to do?  How are other successful entrepreneurs pulling this trick off?

The challenge stems from early training–old busted thinking.  Get a good education, get a good job (with benefits, yeah right) and retire with a nice nest egg.  That formula has gone the way of the dinosaur.

Figuring out this conundrum is important–especially if you’re in your 40’s, 50’s or 60’s and don’t have a great retirement plan–or heck, any retirement plan for that matter.  Do you really want to have to work the rest of your life?

Well, you don’t have to work all of your life, you just need to work smarter.  And by smarter, I mean find ways to earn 24 hours a day, rather than trading your time for dollars.  Consider these ideas to get some passive income developing for yourself in 2012:

Create a membership program for your tribe.  Easier to teach a group and your lessons can be evergreen so new comers can join anytime and work at their own pace (do the work once and continue getting income indefinitely).

Coaches and those of you that have appointment based businesses consider offering Network Marketing products that help your clientele (dermatologists–try skincare or weight loss products, trainers–exercise videos).  Sales of products can create an on-going stream of income for years to come.

Ear mark some of your earnings to learn how to invest in real estate or stocks and turn some of that hard earned income into asset producing income.

A shift in your focus and implementing some new strategies can have you on the path to passive income this year–so why wait?!  And if you’re interested in offering your clients a botanically based line of products–everything from skin care to weight loss, please visit http://lagirl13.myarbonne.com, I’d love to talk with you.

Rich Blessings!

Dee Morrison

Are You Talking to Me?

So, you’ve got a shiny, new home based business.  You may be blogging, offering products and services, but when you put out your offerings you hear crickets.  No takers–or too few takers to help you leave that 9 to 5 you’d like to ditch.

It’s a bit puzzling.  You really love what you have to offer–and your buddies seem to like it too.  But there just isn’t enough lift off and you’re not sure why. But you’re determined, you’re not quitting…still it would be nice to know you’re moving in the right direction.

How long will you keep doing it the same way before you re-evaluate?  Time, energy and money are precious things and that thing you do needs to not only feed your soul, it should be feeding your household too.  Don’t wait till you’re ready to quit!

Here are some things you might want to do:

Try using Google AdWords to see if there is much interest in your topic.

Define your niche:  Are they male or female?  Married or single?  What age group are they in and what do they do for a living?  Where does your tribe hang out?

Check out forums that your tribe visits.  See what challenges they mention on these forums–and then offer what they are asking for–Genius!

Use a poll or survey to ask your peeps what they need (what are your biggest challenges?) and see what comes up.

You needn’t continue on a path that isn’t producing.  Make sure you’re talking to the right people, in the right places and offering your peeps what they need.  And if you’ve already got successful products out there, please share with our tribe here how you discovered the need for your awesome offerings!  We’d love to hear about your amazing successes!

Rich Blessings!




Book Marketing and Author Platform-Building Tips From Jonathan Fields

Book Marketing and Author Platform-Building Tips From Jonathan Fields.

The blog I did on writing a couple of weeks ago was very popular, so I thought I would haul this blog out from last year for you writers out there.  Jonathan is big on Google Plus (hopefully you are too ;)) so you definitely want to check him and his books out! Click the link above and…

Happy writing guys!

Rich Blessings!


Loving What You Do

I first started learning about the topic of financial literacy in the late ’90’s.  I was in my early 40’s and was stunned to find out all that I didn’t know.  How could I have gone through school, married, gotten jobs and not learned that I was number illiterate?!  Well, it certainly explained why I wasn’t gaining any ground financially!  What amazes me even more is that in this new century, with the crushing global financial worries running rampant around us, the poor and the middle class are still number illiterate.  And they don’t even know it.

It’s not a sexy topic.  When I talk with people about financial literacy I can feel their eyes glaze over…but it is a very necessary topic for us to begin a discussion about since wealth isn’t ever going to be mandated by Congress (or the Parliament–depending upon where you live).  It simply can’t be done.

Learning the limits of what your job can do for you, understanding the difference between an asset and a liability and learning to make your money work for you are all topics that will take time to master–a lot of time.  Robert Kiyosaki and his wife Kim had 10 long, lean years before their Rich Dad company kicked into high gear.  Oprah wasn’t Oprah overnight and you and I are going to have a learning curve too.  Better to start early than late or so it seems, but whether you start young or old, be ready for the long haul.  Find something you’re passionate about–that seems to be the key.  If you’re wondering why it’s the key click the link above and let Steve Jobs break it down for you.

Rich Blessings!



Superhero Blog Tour – Day Seven

Lucky number seven turns out to be a bit unusual for the Superhero Blog Tour.  The blogger scheduled for today is dealing with a family emergency, but fortunately we still are able to offer to you the prize she was going to make available.  Vajra is a world class perfumer and despite her own challenges she is giving away an oil to one lucky winner–check out her site here http://conjureoils.com/main.htm

So, how do you win?  Sign up for this blog and then scurry over to my astrology blog (see the link below) and leave a comment.  I will announce the winner of Vajra’s contest on Halloween!

As always, if you have problems with the link you can click here http://newpostcardsfromtheedge.blogspot.com and link to today’s Superhero Blog via my astrology blog.  Good luck!

Rich Blessings!


Rent The Runway

Rent The Runway.

The one thing an LAGirl loves is looking and feeling good.  It goes without saying though that fashion can empty a girl’s wallet faster than you can say ‘Uh oh’.  What’s a girl to do?  Well, Rent the Runway has you covered, from black tie dinners to weddings (and anything in between), they offer you the opportunity to rent that amazing outfit you just saw in Vogue magazine for a very affordable price!  All the bang for very few bucks.  Tres chic, n’est pas?  Check it out ladies, just hit the link above and enjoy!

Rich Blessings!