Business Success & Rewards

Mark-Jasa-Pastor

Greetings Friends!

Tony Robbins tells a story about a Pastor of a church who gives a brilliant sermon one Sunday.  The deacons are well pleased and congratulate the Pastor afterward on the effectiveness of his sermon; he smiles and just nods in agreement.  The following Sunday the Pastor gives the exact same sermon causing the Deacons to look at one another in mild alarm, but they decide not to mention it since the congregation doesn’t seem to notice.  The Pastor then proceeds to repeat the very same sermon the following Sunday and the next at which point the deacons take him aside after the service and say to him, “Why are you giving the same sermon every week?!”

The Minister replies, “You noticed!  Well, I’m going to keep giving the sermon until you actually begin applying what I’m preaching!”

Yes, the dirty work of actually getting our work done can be a rather thankless task.  We read articles online, hire a coach, buy books–but how much of what you learn is actually applied?  Why do we procrastinate when it’s time to create programs that will solve the needs of our clients (and our wallets) or even take the time to tighten up our websites when we know that’s the thing that most needs to be done?

I will admit it can be a lot more fun to read the latest book on being a successful entrepreneur than to do the actual nitty, gritty work.  So, if you feel a few pangs of conscious upon reading this, don’t feel bad–do, however, take some steps to insure you aren’t just spinning your entrepreneurial wheels in 2013.

Some tips to help you tighten up your act include:

  • Make quarterly plans for your business.  What projects do you want to promote next quarter?  Now’s the time to start looking at your future business needs.  Pick your launch dates and work backwards so that you’re no longer waiting to the last minute to find clients to fill your practice or your programs.
  • Look at where you habitually fail to take action; do you hate the tech stuff?   Are you confused about what to do next to get a better result?  If you have certain tasks that intimidate you, take steps to either hire them out or get better information for the task so you can do a great job.
  • Get an accountability partner–ideally a coach that can take an unbiased view of your efforts and offer time saving tips to move your business along.
  • Get your inner child onboard; the whiny little voice that says it would rather play video games is letting you know that you need some rewards for all your hard work.  Plan a long weekend once a quarter or plan on buying that special item you’ve been wanting–after you get the website up (or you put the finishing touches on that long overdue white paper).  All work and no play makes your inner child a saboteur of your best efforts over time.

It may seem a fact of life that being an adult, in particular being a busy adult with an entrepreneurial bent, is a lot of work.  It can also be rewarding for you and inspiring for others when you take effective action and achieve your dreams.  If you pick the right business, with the right focus, you will be pulled along by the vision–these were Steve Jobs’ words of wisdom; may they serve you well.

For more hot tips and to receive the LAGirl13 Business newsletter, sign up here and until next time…

Rich Blessings!

Dee

Copyright 2013.  All rights reserved.

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Business Success; Filling Your Funnel

woman-telephone-1

Greetings Friends!

I’m enjoying the end of a comfortable day doing business coaching from my home (I love the 10 second commute to my living room).  I coach women entrepreneurs, most of whom have businesses in the spiritual or metaphysical arts and that makes sense, since that’s what I do too.   Between caring for families, a primary job and developing a successful business, what most of them want is the freedom to work full time from their homes doing something that they love while earning a great living.  Sounds like Wonder Woman, doesn’t it?  Some even want to be able to take their businesses on the road; have business will travel!  The gap between where they are and what they want–well, that’s what the coaching is for.  And oh yes, I have a coach too…how about you?

Coaching can help you get clear about your objectives, your weak spots, and hold you accountable for meeting your goals (especially during the period when you’re developing new skills and habits).  Nearly all business owners suffer from the same challenge…how do we fill our funnel?  The answer is both easy and a challenge, especially for those business women who are at war with themselves.  What do I mean?   There are some who are suffering from career burnout; these are women who are excellent at what they do, but need to make the leap from being in the trenches doing the work to teaching the up and comers in their field how business is done.  They would probably rather do anything other than that which they’ve developed as a core expertise.

Next we have the people who love what they do, but it’s woo-woo and their anxiety has to do with whether or not it’s even possible to sell woo-woo.  Trust me their are lots of folks out there making good money selling woo-woo.  So if your particular fear has to do with that, buckle down on business basics and check my Resources page for additional tools to help you with sales doubt and fear.

Ultimately though, the trick to creating a business that you love is having a business model that provides not only a full funnel, but a lifestyle to match your business vision.  Here are some of the things you can do to fill your funnel:

  • Blog–yes, create content and share your journey, tips, ups, downs etc., to a regular audience of followers.  Pick a regular time/day and show up like clock work so people learn they can trust you.
  • Teleseminars (or webinars)–do a monthly training call or interview with an expert in your field and make sure people have to sign up to access the training!  Give great content to your listeners while you’re building your list.
  • Workshops are another great way for people to interact with you and learn how amazing you are at what you have to offer.  Be sure to capture email addresses and make a special offer so that people can learn more about your products and services.
  • Share content on Twitter, Facebook and Pinterest so that people get a taste of what you have to offer…and then offer them…
  • A free white paper on an important topic in your industry.  Of course they have to sign up to get the paper–just make sure it’s worth their time.  Make the report juicy enough that when you roll out your program or product you have folks practically drooling for more!

And don’t forget LinkedIn–even if what you do is woo-woo.  Get in the habit of helping others solve their problems.  Ask questions, join groups, or start a group; once you do, you can expand your audience, fill your funnel, sell a book or product and get back to living that life you designed when you first tip toed out onto the business playing field.  You have skills that someone needs–and if you need help whipping your business dreams into shape, check here for information about my coaching program.

You’ve already done the hard work, you’ve acquired the skills for your industry.  Match it with marketing expertise, a dash of courage and you’ll be able to fill your funnel whenever you need to.

Rich Blessings!

Dee

Copyright 2013.  All rights reserved

Business Failure; How to Cope

Both in my own business life and in my work as a business coach I find the biggest challenge we bump up against is coping with fear.  How do you get yourself to open that conversation with a stranger (who … Continue reading

Business 2013; Go Big?

Eagle

Eagle

“Come to the edge,” he said.

They said: “We are afraid.”

“Come to the edge.” he said.

They came. He pushed them and they flew.” Guillaume Apollinaire

Greetings Friends!

The last couple of weeks have taught me something huge about possibilities for success.   Due to a series of unfortunate events I find myself in Los Angeles without a car–probably for another couple of weeks.  The interesting thing about it is suddenly I can be up at 4:00 AM–something I couldn’t seem to do previously (despite big plans for getting in shape this year).  With public transportation being my only option now, I’m out of bed and up and at ’em in a way that probably could have made a big difference in how things were getting done in my life.  So, I ask you–where are you playing small?  How could you do more and see better results in your business this year?  Chances are you aren’t playing all out to achieve the success of your dreams.

The internet is a fabulous tool, but you might want to think in terms of what you can do in an old school way.  A newsletter that you put out in your local neighborhood or business cards and flyers in local establishments might produce clients in your own backyard (so to speak).  And if what you do is a healing practice of some sort, you might ask local churches if you can put on a small workshop for a small fee (Unity churches in particular seem to be open to this type of thing).

Playing big in 2013 may look quite different for you and your business needs in 2013 than what the business gurus are suggesting, particularly if you are relatively new or a small outfit at the moment.  This may be the year of the video, but not if your budget or your shyness tell you to look for ways that work for you and your resources.  I’d also say don’t get sucked into what others tell you is their program for success; maybe they can do it in a few hours a day, but how long have they been in business (and even more importantly, how long have you been in business)?  Let your success evolve in a way that works for you; don’t bludgeon your bank account, but do try business modalities that stretch you a bit this year.

Speaking of stretching, if your goals are big this year and you find yourself not taking effective action on a regular basis I’d like to help.  I have nine spaces left in my free coaching program.  When I say free, I mean free.  There is no cost to you.  Paying it forward is the way I intend to help those who have lost jobs or who are grossly underpaid get back on their feet.  If you’d like to be one of the nine you can go here to fill out an application.   Those of you who aren’t among the nine chosen will still receive a free session with me, so you have nothing to lose by signing up.

When all is said and done, we humans are creatures of habit and if your business isn’t soaring you needs some new habits.  It’s time to come to the edge.

Rich Blessings!

Dee

Copyright 2013.  All rights reserved.

Top 3 Metrics for 2013

Success in 2013

Success in 2013

Greetings Friends!

So, have you created a goals list for 2013?  Have you captured the dream of what this year is going to be about for you and your business yet?  If not, I wouldn’t worry too much.  It’s early and I personally like the idea of mulling things over deeply rather than choosing my goals in a rush.  Creating a deeply fulfilling, successful year will look different from business owner to business owner; in fact, what might be most important for you at this point in 2013 is looking at what didn’t work for you in 2012.

What didn’t work for me?  Overwhelm!  Too many metrics, too much information and not enough down time.  What did work for me?  Finding ways to curate great content for my clients and fans and delivering it in ways that didn’t suck the life out of me personally.  To that end I have a few ideas about what metrics I will be paying the most attention to this year.

My number one metric is–show me the money.  Yep, very simple.  If you are in business for yourself and your business isn’t making money, then make that a major focus for 2013.  Think outside the box and find new ways to get in front of potential clients.  For example, if you’re a massage therapist you might want to partner with a friend who does manicures and create a home spa party program.  Your hostesses gets free treatments and you (as well as your mate) are introduced to new clients.  Or let’s say you are an acupuncturist; you might want to do a meet-up at a Panera bread a couple of times each month for people who have hypertension (or whatever demographic it is that you serve).  Give a 15 or 20 minute talk in person (or via teleconference) and offer a special for a group of sessions.  Give great content, bring hand outs, answer questions.  Make a difference–and start earning money in 2013.

Second metric; figure out what you personally need in 2013.  For me I want to do more, but simply–hence my keyword is simplicity for 2013.  I will constantly look at what’s being suggested to me in the way of expanding my business and comparing it to my intention to simplify what I do.  If I have to jump through fiery hoops to use your new gizmo–forget about it.  How about you?  What’s your keyword for 2013?

The last metric I’m looking at for 2013 is legacy–how am I making a difference in 2013?  I am intending on making a difference in the lives of 12 business women this year.  Toward that end I am giving 12 scholarships for coaching in 2013 (you can learn more here).  If I can help 12 business owners who might not have ordinarily been able to access coaching get their dreams off the ground I will feel fantastic.  Maybe legacy doesn’t mean much to you, but I encourage you to look at how you want to give back–perhaps by donating to Kiva.org, or by offering your time/talent to a worthy organization.  I encourage you to balance what you earn with what you give–we build a fabulous new world for all of us when we do so.

Start with the end in mind for 2013 (thank you Stephen Covey); make sure you’re actually earning money in your business, pick a keyword for the year and measure all you do against that keyword.  And lastly make a difference in the lives of those who need a hand.  Do this and I think 2013 will be a year you can look back at with great satisfaction, success and pride.

Rich Blessings!

Dee

Copyright 2013.  All rights reserved.

 

My Business Coach

Sebastian

Sebastian

Greetings Friends!

As 2012 draws to a close I think back over the year and a very special person comes to mind.  He was a great Coach, though most people wouldn’t have seen him that way.  He was quiet, determined, loving, patient and put up with my wild and wooly schedule with little reprimand.  My coach died this morning and though you might think it strange, the person I’m thinking of was my cat Sebastian.

When I was running back and forth to attend to work and business commitments I never got a lot of belly aching from him.  His joy at my return home makes me smile, as does the memory of him patiently waiting for tidbits from my plate.  Sebastian always knew what he wanted and he was willing to wait until he got it.  And if by chance you didn’t reward his patience with a tidbit, he’d try again another time.  I hope to be as committed to my goals–and as patient.

Sebastian kept things simple, and now, after his passing I find myself looking at my life to see how I might emulate this skill.  There is a lot of noise online now and it can be hard to build your business without getting caught up in the tidal wave of new ideas and tools rolling in day in and day out.  I think simplicity just might become my watch word for 2013–what will yours be?  Who in your life is silently coaching you that you can thank now, while you still have the chance?  Why not take the time to let them know how they have transformed you and your life–it is that time of year when humankind is a bit more generous, a bit more awake, which makes it an excellent time for a shout out of appreciation.

Perhaps we can keep our consciousness at this level all year long?  Hmmm…that might be an idea worth contemplating.

I know Sebastian wasn’t especially well known, but for those who had the privilege to know him, I think they’d agree he had a sweet disposition.  There are some business people out there now who scare me…and their dispositions are far from sweet.  I hope to be able to help to my clients without turning into a callous, pull up the ladder, I’m onboard kind of person–if you see what I mean.

Commitment, patience, kindness, simplicity and determination.  These were Sebastian’s key characteristics.  Some additional characteristics I hope to embody in 2013 include:

  • Being better organized–especially for tax time; have you got your 2013 business plan underway yet?
  • Narrowing my focus; do more, do it better and keep it simple.
  • Keep my priorities in sight–make time for loved ones, exercise, rest, meditation and vacations.
  • Be a blessing in the lives of others.  Give more and worry less about receiving.
  • I want to think in terms of the legacy I hope to leave behind a bit more this year too.  I may never be famous, but if I can make a positive difference in the lives of others, I think that will be pretty darn good.  How about you?
  • Inspire others to be and do their best.  And what’s the best way to do that?  Just do what I do and offer it to those I think will benefit; in the end, that’s all any of us can do anyway.

I really miss my Coach; I hope I can live up to his standards and hope his standards inspire you to really rock the New Year.  Blessings to you and yours and may you have an outstanding 2013!

Rich Blessings!

Dee