I’m enjoying the end of a comfortable day doing business coaching from my home (I love the 10 second commute to my living room). I coach women entrepreneurs, most of whom have businesses in the spiritual or metaphysical arts and that makes sense, since that’s what I do too. Between caring for families, a primary job and developing a successful business, what most of them want is the freedom to work full time from their homes doing something that they love while earning a great living. Sounds like Wonder Woman, doesn’t it? Some even want to be able to take their businesses on the road; have business will travel! The gap between where they are and what they want–well, that’s what the coaching is for. And oh yes, I have a coach too…how about you?
Coaching can help you get clear about your objectives, your weak spots, and hold you accountable for meeting your goals (especially during the period when you’re developing new skills and habits). Nearly all business owners suffer from the same challenge…how do we fill our funnel? The answer is both easy and a challenge, especially for those business women who are at war with themselves. What do I mean? There are some who are suffering from career burnout; these are women who are excellent at what they do, but need to make the leap from being in the trenches doing the work to teaching the up and comers in their field how business is done. They would probably rather do anything other than that which they’ve developed as a core expertise.
Next we have the people who love what they do, but it’s woo-woo and their anxiety has to do with whether or not it’s even possible to sell woo-woo. Trust me their are lots of folks out there making good money selling woo-woo. So if your particular fear has to do with that, buckle down on business basics and check my Resources page for additional tools to help you with sales doubt and fear.
Ultimately though, the trick to creating a business that you love is having a business model that provides not only a full funnel, but a lifestyle to match your business vision. Here are some of the things you can do to fill your funnel:
- Blog–yes, create content and share your journey, tips, ups, downs etc., to a regular audience of followers. Pick a regular time/day and show up like clock work so people learn they can trust you.
- Teleseminars (or webinars)–do a monthly training call or interview with an expert in your field and make sure people have to sign up to access the training! Give great content to your listeners while you’re building your list.
- Workshops are another great way for people to interact with you and learn how amazing you are at what you have to offer. Be sure to capture email addresses and make a special offer so that people can learn more about your products and services.
- Share content on Twitter, Facebook and Pinterest so that people get a taste of what you have to offer…and then offer them…
- A free white paper on an important topic in your industry. Of course they have to sign up to get the paper–just make sure it’s worth their time. Make the report juicy enough that when you roll out your program or product you have folks practically drooling for more!
And don’t forget LinkedIn–even if what you do is woo-woo. Get in the habit of helping others solve their problems. Ask questions, join groups, or start a group; once you do, you can expand your audience, fill your funnel, sell a book or product and get back to living that life you designed when you first tip toed out onto the business playing field. You have skills that someone needs–and if you need help whipping your business dreams into shape, check here for information about my coaching program.
You’ve already done the hard work, you’ve acquired the skills for your industry. Match it with marketing expertise, a dash of courage and you’ll be able to fill your funnel whenever you need to.
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