Business Success; Filling Your Funnel

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Greetings Friends!

I’m enjoying the end of a comfortable day doing business coaching from my home (I love the 10 second commute to my living room).  I coach women entrepreneurs, most of whom have businesses in the spiritual or metaphysical arts and that makes sense, since that’s what I do too.   Between caring for families, a primary job and developing a successful business, what most of them want is the freedom to work full time from their homes doing something that they love while earning a great living.  Sounds like Wonder Woman, doesn’t it?  Some even want to be able to take their businesses on the road; have business will travel!  The gap between where they are and what they want–well, that’s what the coaching is for.  And oh yes, I have a coach too…how about you?

Coaching can help you get clear about your objectives, your weak spots, and hold you accountable for meeting your goals (especially during the period when you’re developing new skills and habits).  Nearly all business owners suffer from the same challenge…how do we fill our funnel?  The answer is both easy and a challenge, especially for those business women who are at war with themselves.  What do I mean?   There are some who are suffering from career burnout; these are women who are excellent at what they do, but need to make the leap from being in the trenches doing the work to teaching the up and comers in their field how business is done.  They would probably rather do anything other than that which they’ve developed as a core expertise.

Next we have the people who love what they do, but it’s woo-woo and their anxiety has to do with whether or not it’s even possible to sell woo-woo.  Trust me their are lots of folks out there making good money selling woo-woo.  So if your particular fear has to do with that, buckle down on business basics and check my Resources page for additional tools to help you with sales doubt and fear.

Ultimately though, the trick to creating a business that you love is having a business model that provides not only a full funnel, but a lifestyle to match your business vision.  Here are some of the things you can do to fill your funnel:

  • Blog–yes, create content and share your journey, tips, ups, downs etc., to a regular audience of followers.  Pick a regular time/day and show up like clock work so people learn they can trust you.
  • Teleseminars (or webinars)–do a monthly training call or interview with an expert in your field and make sure people have to sign up to access the training!  Give great content to your listeners while you’re building your list.
  • Workshops are another great way for people to interact with you and learn how amazing you are at what you have to offer.  Be sure to capture email addresses and make a special offer so that people can learn more about your products and services.
  • Share content on Twitter, Facebook and Pinterest so that people get a taste of what you have to offer…and then offer them…
  • A free white paper on an important topic in your industry.  Of course they have to sign up to get the paper–just make sure it’s worth their time.  Make the report juicy enough that when you roll out your program or product you have folks practically drooling for more!

And don’t forget LinkedIn–even if what you do is woo-woo.  Get in the habit of helping others solve their problems.  Ask questions, join groups, or start a group; once you do, you can expand your audience, fill your funnel, sell a book or product and get back to living that life you designed when you first tip toed out onto the business playing field.  You have skills that someone needs–and if you need help whipping your business dreams into shape, check here for information about my coaching program.

You’ve already done the hard work, you’ve acquired the skills for your industry.  Match it with marketing expertise, a dash of courage and you’ll be able to fill your funnel whenever you need to.

Rich Blessings!

Dee

Copyright 2013.  All rights reserved

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Social Media–Do More!

Social Media

 

Greetings Friends!

We’re fast coming up on the end of September–how the heck did that happen?!  So I thought I’d share a few of the resources available on this blog before we hop into a new month–in case you’re new or just haven’t checked me out yet.  First, you can sign up for the LAGirl13 business newsletter here; it’s bi-weekly and in it I share some of the tips and articles I’ve found interesting for the up and coming entrepreneur.  Secondly, you can check out the Entrepreneur of the Month piece for September; if you’re interested in being interviewed as an Entrepreneur of the Month for this blog, leave me a comment and I’ll touch bases with you!  I like the idea of creating a business magazine feel with this blog, so there are interviews with entrepreneurs, a resource page with some of my favorite tools and even a weekly meditation.  Who is more likely to need some self-care than an extremely busy entrepreneur in the trenches trying to build their business?  So here you have a one stop shop, if you will, of tools, tips and information to assist you on you journey 😉

One of the things that I put on the Resources page was PJ Van Hulle’s ‘Listapalooza’ program; 90-days to 10,000 fans.  Well, I didn’t get 10,000 fans, but I did garner quite a few more people on my astrology blog and the various social media sites that I participate on.  My business is rapidly growing and I have found disorganization is deadly, not to mention very frustrating to deal with.  Hopefully you’ve chosen a niche in an area of expertise that you love.  And if you didn’t get organized before you chose your niche, I highly suggest you make that your next priority.

Probably the biggest take away I received from the Listapalooza experience is that at this stage of my business I have to do more, not less, social media work.  I’m cultivating content for the newsletter, this blog, Twitter and Facebook–and that means at least an hour a day.  If you have begun to slow down on your social media work or your blogging, you might want to move to doing strictly a newsletter–not a newsletter and a blog.  A blog is a three day a week deal, at the very least.  You only need to do a newsletter twice a month–the rest of the time can be spent on gathering high quality social media content.

Speaking of social media, I have to admit my latest guilty pleasure is Pinterest; if you’re already there, please come visit my boards.  If you haven’t joined, you might want to check it out–it’s the most fun I have had with social media–ever.  It was a bit hard to figure out though–lots of fun, so how does this relate to my business exactly?  Well, you can check out my business and astrology board to get some ideas of how I am using Pinterest now.  I had a failed attempt earlier in the year and took everything down.  Now I’m adding content from my core areas of expertise to boards so that people can use them to get great info on things like health, astrology or business.

If all of this sounds like a lot of work–it is.  If you’re hoping to do your business full time at some point, be prepared for your business workload to grow as you approach that full time marker.  Be willing to do more to have more–remember you’re building your way to a better quality life.  And you’re worth it!

Rich Blessings!

Dee