Entrepreneur of the Month

Suzi Dronzek

Suzi Dronzek

The first entrepreneur of the month honors for 2013 fall to Suzi Dronzek, graphic artist, intuitive consultant, healer and entrepreneur.  A lot of the challenges that beset entrepreneurs are similar from person to person and career path to career path.  If you have the chance to hear from other entrepreneurs where they struggle, where their personal habits have either expanded their businesses or caused challenges, then perhaps we can shave some time off of your personal journey to success.  You can learn more about Suzi at her site Starcana.com and listen to my interview with Suzi here:  SDronzekInterview.

In keeping with this being the entrepreneur of the month blog, I’d like to share some of my favorite tips and tools with you starting with the book Lean In, by Sheryl Sandberg.  This book is for every woman who has ever questioned her right to speak up because she didn’t feel she was good enough.  Women have been in the workforce in one form or another forever, but the idea of being in a leadership position, well somehow, in some quarters, that idea still ruffles some feathers.  Ms. Sandberg invites us to take a look at that and then be willing to stand up or as she puts it–lean in.

I mentioned awhile back that your Instagram profile and photos were going to be made available via the web and Instagram is one hot, hot, hot platform for business owners now.  You can share tips, help people get to know you, show your products, and advertise your services worldwide.  So, if you’re not on Instagram now, you might just want to check it out.  And of course, I can’t leave Pinterest out of the equation.  If you’re marketing to women, you need to be in two places online right now–Facebook and Pinterest.  Selling products, curating great content, warehousing your blogs, and possibly connecting with Joint Venture buddies are just some of the reasons for you to take advantage of this platform that is taking the business world by storm.  Eye candy sells, so get moving and meet me on Pinterest.

Last, but not least, that tiny voice in your head that says you’re not good enough, you know, the one Ms. Sandberg mentioned?   Well, it can kill your business  PDQ.  I have been working with a set of audio programs that literally retrain your brain so that you think not just positively, but these program teach you to think like the men and women who have already achieved success.  Want to learn more?  You can check it out here(affiliate link).  You’ll also find a host of other helpful tools, books, etc., here on my Resources page and in my business newsletter which you can sign up for here.

I think that’s going to do it for now; know that I’m wishing you a brilliant April filled with powerful, positive success and don’t forget to share this blog with friends who might find it helpful!

Rich Blessings!

Dee

Copyright 2013.  All rights reserved.

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Business Success; Filling Your Funnel

woman-telephone-1

Greetings Friends!

I’m enjoying the end of a comfortable day doing business coaching from my home (I love the 10 second commute to my living room).  I coach women entrepreneurs, most of whom have businesses in the spiritual or metaphysical arts and that makes sense, since that’s what I do too.   Between caring for families, a primary job and developing a successful business, what most of them want is the freedom to work full time from their homes doing something that they love while earning a great living.  Sounds like Wonder Woman, doesn’t it?  Some even want to be able to take their businesses on the road; have business will travel!  The gap between where they are and what they want–well, that’s what the coaching is for.  And oh yes, I have a coach too…how about you?

Coaching can help you get clear about your objectives, your weak spots, and hold you accountable for meeting your goals (especially during the period when you’re developing new skills and habits).  Nearly all business owners suffer from the same challenge…how do we fill our funnel?  The answer is both easy and a challenge, especially for those business women who are at war with themselves.  What do I mean?   There are some who are suffering from career burnout; these are women who are excellent at what they do, but need to make the leap from being in the trenches doing the work to teaching the up and comers in their field how business is done.  They would probably rather do anything other than that which they’ve developed as a core expertise.

Next we have the people who love what they do, but it’s woo-woo and their anxiety has to do with whether or not it’s even possible to sell woo-woo.  Trust me their are lots of folks out there making good money selling woo-woo.  So if your particular fear has to do with that, buckle down on business basics and check my Resources page for additional tools to help you with sales doubt and fear.

Ultimately though, the trick to creating a business that you love is having a business model that provides not only a full funnel, but a lifestyle to match your business vision.  Here are some of the things you can do to fill your funnel:

  • Blog–yes, create content and share your journey, tips, ups, downs etc., to a regular audience of followers.  Pick a regular time/day and show up like clock work so people learn they can trust you.
  • Teleseminars (or webinars)–do a monthly training call or interview with an expert in your field and make sure people have to sign up to access the training!  Give great content to your listeners while you’re building your list.
  • Workshops are another great way for people to interact with you and learn how amazing you are at what you have to offer.  Be sure to capture email addresses and make a special offer so that people can learn more about your products and services.
  • Share content on Twitter, Facebook and Pinterest so that people get a taste of what you have to offer…and then offer them…
  • A free white paper on an important topic in your industry.  Of course they have to sign up to get the paper–just make sure it’s worth their time.  Make the report juicy enough that when you roll out your program or product you have folks practically drooling for more!

And don’t forget LinkedIn–even if what you do is woo-woo.  Get in the habit of helping others solve their problems.  Ask questions, join groups, or start a group; once you do, you can expand your audience, fill your funnel, sell a book or product and get back to living that life you designed when you first tip toed out onto the business playing field.  You have skills that someone needs–and if you need help whipping your business dreams into shape, check here for information about my coaching program.

You’ve already done the hard work, you’ve acquired the skills for your industry.  Match it with marketing expertise, a dash of courage and you’ll be able to fill your funnel whenever you need to.

Rich Blessings!

Dee

Copyright 2013.  All rights reserved

September 2012 Favorites

Image representing Flipboard as depicted in Cr...

Image via CrunchBase

Greetings Friends!

I hope you enjoyed the Entrepreneur of the Month interview with Pip Miller last week; if you missed it, you can check it out here.  Pip raised an issue that challenges so many entrepreneurs online and off; how do you get your audience to engage with you?  With that in mind, I’m looking at transforming the way I offer information to you–less ‘stuff’ arriving in your inbox from me, yet more responsive to your needs.  I’ll be making some announcements about those changes soon, but for now I thought I’d share some of the things I found extremely helpful to my social media, writing and blogging work for September.  So let’s dive right in!

Tribal Author

Most of you know that I’m a huge fan of Danielle LaPorte and her Big Beautiful Book Plan (affiliate link) and I am also a big fan of Jonathan Fields–another teacher of great publishing information.  If you’ve got a book in you, this is your time, but you’re going to want to do it right.  You can no longer expect to write your book and have a publisher do the marketing for you–in fact, you don’t even need a publisher.  Click the Tribal Author link above and let Jonathan tell you more about what you need to know to become a successful, best selling author or click the Big Beautiful Book Plan link to take a look at what Danielle LaPorte offers.  And just for total transparency, Danielle’s material is the one I personally chose to work with.

Flipboard

This app makes my inner geek so happy it’s just insane; imagine a made to order magazine with only the input you want and you’ve got Flipboard.  Now, true confession, I was the kid who would lie awake at night, under the sheets with a flashlight reading a book I just couldn’t put down.  Things haven’t changed much, except that I’ve abandoned the flashlight for an iPhone and I spend the last 15 minutes or so each night flipping through my favorite news venues–without a computer, a book or newspaper.  I favorite some news items and share others immediately via my social media accounts.  And then in the morning I take some of my favorites from the night before and share them on more of my social media sites.  This app is available for Android, iPad, iPhone, Kindle Fire and Nook, so there’s bound to be an app for your phone or tablet that’s just right for you.  And you’ve got tons of news choices to pick from–House Beautiful, the New York Times, Life Hacker, your Facebook, Twitter, Tumblr and Google+ accounts–and much more, all on one app.  If you’re leading a busy life–or even if you’ve got time to burn, I highly recommend Flipboard (and welcome to the news of the future)!

Pinterest

As much as I love Flipboard, this is probably my favorite ‘thing’ from September.  I think of it as crack for the eyes; beautiful photos of everything from home decor, to great fashion, even elegantly photographed food.  You might wonder what this has to do with business; well have you noticed that many articles online are starting to add photos and a Pinterest button for social sharing?  You can find out about practically anything you want to on Pinterest from astrology to zoology.

Think of the possibilities!  You can provide great content in your area of expertise, people get to know and trust you–and you can introduce them to your blog, website, products or services all while they browse these elegantly laid out photos and articles.  If you click the Pinterest link above it will take you to all of my pinterest boards; if you’d like to see only my business board, just click here for some great articles and inspiration.  And for even more fabulous tips on how to use Pinterest, click here.

Now this last item isn’t strictly business, it’s more about the business of taking care of you.  Some of you might have noticed that on Saturdays I put up meditation videos or something from Deepak Chopra’s channel on YouTube.  As much as I love my business, I am insanely busy and I think perhaps it’s a sign of our times not to have any time.  So, now you haven’t any excuse.  You can check out meditations or thought provoking videos to help you reframe and rebalance your life, right here.  I hope you enjoy them and maybe even subscribe to some of the channels I share here.

Want more savvy business tips?  Sign up here for the LAGirl13 business newsletter!  And with that, I’m going to call it a wrap.  Have a great week and…

Rich Blessings!

Dee

Copyright 2012.  All rights reserved.

Social Media–Do More!

Social Media

 

Greetings Friends!

We’re fast coming up on the end of September–how the heck did that happen?!  So I thought I’d share a few of the resources available on this blog before we hop into a new month–in case you’re new or just haven’t checked me out yet.  First, you can sign up for the LAGirl13 business newsletter here; it’s bi-weekly and in it I share some of the tips and articles I’ve found interesting for the up and coming entrepreneur.  Secondly, you can check out the Entrepreneur of the Month piece for September; if you’re interested in being interviewed as an Entrepreneur of the Month for this blog, leave me a comment and I’ll touch bases with you!  I like the idea of creating a business magazine feel with this blog, so there are interviews with entrepreneurs, a resource page with some of my favorite tools and even a weekly meditation.  Who is more likely to need some self-care than an extremely busy entrepreneur in the trenches trying to build their business?  So here you have a one stop shop, if you will, of tools, tips and information to assist you on you journey 😉

One of the things that I put on the Resources page was PJ Van Hulle’s ‘Listapalooza’ program; 90-days to 10,000 fans.  Well, I didn’t get 10,000 fans, but I did garner quite a few more people on my astrology blog and the various social media sites that I participate on.  My business is rapidly growing and I have found disorganization is deadly, not to mention very frustrating to deal with.  Hopefully you’ve chosen a niche in an area of expertise that you love.  And if you didn’t get organized before you chose your niche, I highly suggest you make that your next priority.

Probably the biggest take away I received from the Listapalooza experience is that at this stage of my business I have to do more, not less, social media work.  I’m cultivating content for the newsletter, this blog, Twitter and Facebook–and that means at least an hour a day.  If you have begun to slow down on your social media work or your blogging, you might want to move to doing strictly a newsletter–not a newsletter and a blog.  A blog is a three day a week deal, at the very least.  You only need to do a newsletter twice a month–the rest of the time can be spent on gathering high quality social media content.

Speaking of social media, I have to admit my latest guilty pleasure is Pinterest; if you’re already there, please come visit my boards.  If you haven’t joined, you might want to check it out–it’s the most fun I have had with social media–ever.  It was a bit hard to figure out though–lots of fun, so how does this relate to my business exactly?  Well, you can check out my business and astrology board to get some ideas of how I am using Pinterest now.  I had a failed attempt earlier in the year and took everything down.  Now I’m adding content from my core areas of expertise to boards so that people can use them to get great info on things like health, astrology or business.

If all of this sounds like a lot of work–it is.  If you’re hoping to do your business full time at some point, be prepared for your business workload to grow as you approach that full time marker.  Be willing to do more to have more–remember you’re building your way to a better quality life.  And you’re worth it!

Rich Blessings!

Dee