Control Your ROI

Greetings Friends!

This week I heard some news that confirmed Facebook is now limiting the number of people who see your Facebook fan page posts; you can see the article here http://bit.ly/JNUKVx.  Facebook shows your posts to people who interact with your fan page–no interaction, no post on their timeline.  To top it off, Facebook will then offer you the opportunity to buy ads to get the attention of the people who you probably thought were interacting with you already.

I had wondered why I seemed to be getting so little bang for my buck lately and now I know why.  While the post gives you some ideas for insuring you’re not totally wasting your time with a Facebook fan page, it’s a good reminder that social media sites are businesses too and they are going to do what they need to do to earn their daily bread.  The question is, what can you do to insure you don’t waste tons of time on a slow boat to no where while working the popular social media sites?

  • First of all, take the time to listen to the seminars/webinars about the various social media sites to stay abreast of changes.  The changes are coming fast and furious now and you could easily spend your time on something, that unfortunately won’t serve your short or long term business aims.
  • Read–there are books out there too about the ins and outs of social media; just pay attention to when your book was written.  A book written a year ago is probably only good for lining your hamster’s cage.
  • Think of where you can meet your clients off line.  If you’re working with Mom’s, visit children’s gym’s, Mommy and Me classes–even your local PTA to hand out brochures, business cards, etc.  Consider giving a live workshop to meet some of your peeps in person.
  • Look into Google Plus http://wp.me/p1ep9Q-po, LinkedIn, or Twitter and see if you get a better ROI for blog posts and special offers.  Spend your time where you get the biggest return.
  • Link arms with your business pals; working with joint venture partners is a good way to reach more of your potential clients.  Just be sure to a) pick a pal who works with a similar niche–not a competitor and b) offer a great affiliate program to make it worth their while to help you out.

When it comes down to it–business is business whether it’s Mark Zuckerberg or you, the solopreneur, working a start up.  Figure out what you do best, keep yourself abreast of changes and bring great value to others so that sites like Facebook are just one of many options for meeting up with the clients you need.

Rich Blessings!

Dee

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Facebook & ROI Tips

Greetings Friends!

If you’re anything like me you probably spend a lot of time with social media networking.  It’s fun and it can fill up time, but that’s not really what you’re after as an entrepreneur–what you’re after are more clients, more raving fans and being able to serve more people.

There are a lot of tasks for the entrepreneur to tend to, from planning your marketing and social media campaigns, to blog, ezine and article writing; you really need to stay on top of how much time you’re investing in these media sites and your return on investment in order to get the biggest bang for your efforts.

While you can meet great people and enjoy yourself immensely, if you’re not drumming up business you are definitely not investing your time and energy wisely and if you work alone it is an extremely costly error.  With some careful planning you should reach a point in the development of your business where you have regular business hours and are done by, say 5:00 PM–rather than allowing your business to (over) run your life.

To get a better return on your investment try these tips:

  • Be sure to do a SEO check before you create a new website, blog  piece or article (keywordspy.com is my favorite).
  • Make sure your topic has at least six figures worth of interest per month and under $3.00 in pay per click to keep it profitable.
  • Read books or take courses to keep up to date in what’s going on–particularly on Facebook; the social media sites seem to roll out new changes weekly, so stay in the know.
  • Check out the information in this webinar by Mari Smith, the Pied Piper of Facebook for the latest lowdown http://bit.ly/Lkz0EG.
  • Use a site like bitly.com to keep track of the click through rate on your links; knowing what your audience likes an doesn’t like helps you to know what to get rid of and what to keep.

As the business of doing business online becomes more complicated it will be really important for the savvy entrepreneur to stay on the leading edge of thought.  Doing so will allow you to determine where you get your biggest ROI and where you can trim back your time and effort, while still securing your desired end result (like ending your work day no later than 5:00 PM).

Rich Blessings!

Dee