This week I heard some news that confirmed Facebook is now limiting the number of people who see your Facebook fan page posts; you can see the article here http://bit.ly/JNUKVx. Facebook shows your posts to people who interact with your fan page–no interaction, no post on their timeline. To top it off, Facebook will then offer you the opportunity to buy ads to get the attention of the people who you probably thought were interacting with you already.
I had wondered why I seemed to be getting so little bang for my buck lately and now I know why. While the post gives you some ideas for insuring you’re not totally wasting your time with a Facebook fan page, it’s a good reminder that social media sites are businesses too and they are going to do what they need to do to earn their daily bread. The question is, what can you do to insure you don’t waste tons of time on a slow boat to no where while working the popular social media sites?
- First of all, take the time to listen to the seminars/webinars about the various social media sites to stay abreast of changes. The changes are coming fast and furious now and you could easily spend your time on something, that unfortunately won’t serve your short or long term business aims.
- Read–there are books out there too about the ins and outs of social media; just pay attention to when your book was written. A book written a year ago is probably only good for lining your hamster’s cage.
- Think of where you can meet your clients off line. If you’re working with Mom’s, visit children’s gym’s, Mommy and Me classes–even your local PTA to hand out brochures, business cards, etc. Consider giving a live workshop to meet some of your peeps in person.
- Look into Google Plus http://wp.me/p1ep9Q-po, LinkedIn, or Twitter and see if you get a better ROI for blog posts and special offers. Spend your time where you get the biggest return.
- Link arms with your business pals; working with joint venture partners is a good way to reach more of your potential clients. Just be sure to a) pick a pal who works with a similar niche–not a competitor and b) offer a great affiliate program to make it worth their while to help you out.
When it comes down to it–business is business whether it’s Mark Zuckerberg or you, the solopreneur, working a start up. Figure out what you do best, keep yourself abreast of changes and bring great value to others so that sites like Facebook are just one of many options for meeting up with the clients you need.