Success Defined

Winston Churchill, Prime Minister of the Unite...Success is the ability to go from one failure to another with no loss of enthusiasm.

Sir Winston Churchill
British politician (1874 – 1965)  

I love what I do.  There, I said it and I hope you can say it too.  As some of you may know, I am preparing to move to a brand new site online and this is a nice time to take a look back at what I have accomplished thus far as well as to look ahead.  Defining success is a very personal thing, often times it’s overlooked in the hurley-burley of becoming a fledgling entrepreneur.  It seems inherent in the work of heart based entrepreneurs (healers, coaches, writers, intuitives, etc.) that our training completely omits marketing–which in this day and age is completely unacceptable.  If a school takes your money and trains you in a particular discipline, but doesn’t teach you how to market, they indicate right off the bat that they are out of touch with the times.

So, how do you define success and if you’re struggling financially does it even matter if you take the time to define success?  I say yes; your attitude will soar or crash depending on the inner pictures you have about your business and your verbage will match your inner vision.  A lousy attitude can be the death knell for a developing business adventure, so take it on in a spirit of adventure for the best chance of success.  The psychology of success requires for you to have courage, remain determined and focused irregardless of where you may stand in the moment.  This is in true in all pursuits, but particularly for the entrepreneur, for whom success, especially financial success, may prove initially illusive.

Some tips for the road:

  • What do you want to be remembered for?  What do you want your life to be all about?  These two questions alone may help you reframe success in a way that empowers your business (and you) to new heights.
  • Remember who you serve and why.  If you helped someone today via your emails, tweets, blogs or just by smiling at a passerby, you are helping to make this world a better place.  Amen for that!
  • Those blogs, tweets, Pinterest pins, etc. that you churn out will touch people you may never see; show up on the page and remember you’re building a legacy.
  • Set up your work so that you enjoy the journey.  Enjoy your clients, share photos, jokes, insights and laughter with your tribe–you don’t have to have that suit and tie, corporate mentality any more, so let your hair down and you’ll be far more user friendly.
  • One of my teachers, Rita Davenport says that money isn’t everything, but it ranks right up there with oxygen.  This is true–especially when the bills come due and your money is wanting.  Just remember though–you can’t take it with you.  Focus on what you can leave behind; a legacy of caring, compassion and service is pretty darn good, don’t you think?
  • As a side note, some of the ugliest behavior I’ve ever seen in humans occurred after a family member’s passing, where the family members turned on one another all because of what they perceived they might or might not get from the estate.  You might just want to spend your earnings on yourself or your favorite charities and let the kids figure out the financial success thing for themselves…just sayin’.

This is a transformational time for me; many of the things I envisioned for my blog have finally happened, but I understand it is just part of the journey.  It’s exciting though and I hope you will stop by and sign up for notification for when the site goes live later this week.

I am setting up my business so that I can say truly I am enjoying the ride now as well as later; I hope to encourage you to do the same.

Rich Blessings!

Dee

Copyright 2013.  All rights reserved.

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What Business Are You In?

Cover of "Rich Dad, Poor Dad: What the Ri...

Cover via Amazon

Greetings Friends!

This is going to be a way crazy week for me; I have a trip upcoming for training in Santa Clarita (which I’m looking forward to) along with a pretty big health challenge that I’ve got to come to grips with asap.  With that in mind, I thought I’d share a post from a couple of years back.  It’s an important post because as a business person, you will benefit from understanding that your business is, first and foremost, (when handled correctly) an asset.  Invest wisely.

Enjoy and I will back 11 February with an update on some changes I’ll be making with this blog

Dee

One of the challenges of leaping over the fence of lack into prosperity is learning how wealth is made–and the first rule Robert Kiyosaki said his Rich Dad taught him is that the wealthy don’t work for money.  The wealthy invest in assets that produce passive income over time.  The first time I read it I could literally feel my brain lock up, but Robert is a great story teller and he explained it pretty simply.  The wealthy understand that a job–whether salaried or hourly in pay, is like a drug addiction.  You get paid, the money goes out for expenses and then you have to ‘score’ more money to keep the (addiction) wheel spinning.  Robert refers to this as the rat race.

It’s not that hard to deduce that assets (interest, real estate cash flow, dividends and royalties) all are passive income streams; they don’t require the hourly work that wages require.  They are trickier to work with and as Robert states up front, you will experience failures as you gain experience in the world of investments, real estate and the development of intellectual property.  But some of the failures come from not truly getting the essence of the idea with regard to how wealth is generated.

There is a story about Ray Kroc, the creator of the McDonald’s franchise meeting with some MBA students at the University of Texas at Austin.  The students invited Mr. Kroc out for lunch and he very kindly agreed to go with them.  When Mr. Kroc asked the students what business they believed he was in, all of the students thoughts he was making a joke.  Mr. Kroc asked the question a second time and one of the students said, “Everyone knows you’re in the hamburger business.”  Mr. Kroc said no, he was in the real estate business.  Think about it; when you buy your McDonald’s franchise they get your franchise fees–but apparently they are equally interested in the real estate under your franchise.  In other words, they are focused on the assets–not the income from wages (hamburgers sold).  The value of the land brings tax benefits and accrues in value over time.

So, as a business owner who wants to escape the rat race you have to think in terms of assets, not wages to escape the rat race.

So, again I ask you, what business are you in?

Rich Blessings!

Dee

Top 3 Metrics for 2013

Success in 2013

Success in 2013

Greetings Friends!

So, have you created a goals list for 2013?  Have you captured the dream of what this year is going to be about for you and your business yet?  If not, I wouldn’t worry too much.  It’s early and I personally like the idea of mulling things over deeply rather than choosing my goals in a rush.  Creating a deeply fulfilling, successful year will look different from business owner to business owner; in fact, what might be most important for you at this point in 2013 is looking at what didn’t work for you in 2012.

What didn’t work for me?  Overwhelm!  Too many metrics, too much information and not enough down time.  What did work for me?  Finding ways to curate great content for my clients and fans and delivering it in ways that didn’t suck the life out of me personally.  To that end I have a few ideas about what metrics I will be paying the most attention to this year.

My number one metric is–show me the money.  Yep, very simple.  If you are in business for yourself and your business isn’t making money, then make that a major focus for 2013.  Think outside the box and find new ways to get in front of potential clients.  For example, if you’re a massage therapist you might want to partner with a friend who does manicures and create a home spa party program.  Your hostesses gets free treatments and you (as well as your mate) are introduced to new clients.  Or let’s say you are an acupuncturist; you might want to do a meet-up at a Panera bread a couple of times each month for people who have hypertension (or whatever demographic it is that you serve).  Give a 15 or 20 minute talk in person (or via teleconference) and offer a special for a group of sessions.  Give great content, bring hand outs, answer questions.  Make a difference–and start earning money in 2013.

Second metric; figure out what you personally need in 2013.  For me I want to do more, but simply–hence my keyword is simplicity for 2013.  I will constantly look at what’s being suggested to me in the way of expanding my business and comparing it to my intention to simplify what I do.  If I have to jump through fiery hoops to use your new gizmo–forget about it.  How about you?  What’s your keyword for 2013?

The last metric I’m looking at for 2013 is legacy–how am I making a difference in 2013?  I am intending on making a difference in the lives of 12 business women this year.  Toward that end I am giving 12 scholarships for coaching in 2013 (you can learn more here).  If I can help 12 business owners who might not have ordinarily been able to access coaching get their dreams off the ground I will feel fantastic.  Maybe legacy doesn’t mean much to you, but I encourage you to look at how you want to give back–perhaps by donating to Kiva.org, or by offering your time/talent to a worthy organization.  I encourage you to balance what you earn with what you give–we build a fabulous new world for all of us when we do so.

Start with the end in mind for 2013 (thank you Stephen Covey); make sure you’re actually earning money in your business, pick a keyword for the year and measure all you do against that keyword.  And lastly make a difference in the lives of those who need a hand.  Do this and I think 2013 will be a year you can look back at with great satisfaction, success and pride.

Rich Blessings!

Dee

Copyright 2013.  All rights reserved.

 

My Business Coach

Sebastian

Sebastian

Greetings Friends!

As 2012 draws to a close I think back over the year and a very special person comes to mind.  He was a great Coach, though most people wouldn’t have seen him that way.  He was quiet, determined, loving, patient and put up with my wild and wooly schedule with little reprimand.  My coach died this morning and though you might think it strange, the person I’m thinking of was my cat Sebastian.

When I was running back and forth to attend to work and business commitments I never got a lot of belly aching from him.  His joy at my return home makes me smile, as does the memory of him patiently waiting for tidbits from my plate.  Sebastian always knew what he wanted and he was willing to wait until he got it.  And if by chance you didn’t reward his patience with a tidbit, he’d try again another time.  I hope to be as committed to my goals–and as patient.

Sebastian kept things simple, and now, after his passing I find myself looking at my life to see how I might emulate this skill.  There is a lot of noise online now and it can be hard to build your business without getting caught up in the tidal wave of new ideas and tools rolling in day in and day out.  I think simplicity just might become my watch word for 2013–what will yours be?  Who in your life is silently coaching you that you can thank now, while you still have the chance?  Why not take the time to let them know how they have transformed you and your life–it is that time of year when humankind is a bit more generous, a bit more awake, which makes it an excellent time for a shout out of appreciation.

Perhaps we can keep our consciousness at this level all year long?  Hmmm…that might be an idea worth contemplating.

I know Sebastian wasn’t especially well known, but for those who had the privilege to know him, I think they’d agree he had a sweet disposition.  There are some business people out there now who scare me…and their dispositions are far from sweet.  I hope to be able to help to my clients without turning into a callous, pull up the ladder, I’m onboard kind of person–if you see what I mean.

Commitment, patience, kindness, simplicity and determination.  These were Sebastian’s key characteristics.  Some additional characteristics I hope to embody in 2013 include:

  • Being better organized–especially for tax time; have you got your 2013 business plan underway yet?
  • Narrowing my focus; do more, do it better and keep it simple.
  • Keep my priorities in sight–make time for loved ones, exercise, rest, meditation and vacations.
  • Be a blessing in the lives of others.  Give more and worry less about receiving.
  • I want to think in terms of the legacy I hope to leave behind a bit more this year too.  I may never be famous, but if I can make a positive difference in the lives of others, I think that will be pretty darn good.  How about you?
  • Inspire others to be and do their best.  And what’s the best way to do that?  Just do what I do and offer it to those I think will benefit; in the end, that’s all any of us can do anyway.

I really miss my Coach; I hope I can live up to his standards and hope his standards inspire you to really rock the New Year.  Blessings to you and yours and may you have an outstanding 2013!

Rich Blessings!

Dee

Your Business Success in 2013

Happy Holidays

Happy Holidays

Dear Friends,

This post was originally written in the spring of 2012 and now that we’re in the holiday season I will be taking some time to spend with family and friends preparing for the New Year and vacationing a bit (for a change–woo hoo)!  I thought I would reprise this post in light of the time of year–a time when many of us take a look at our goals and determine what we’d like to focus on after the holiday hub-bub has died down.  Barring the reference to April, I trust you’ll find some juicy nuggets or take-aways for your own goal setting program. Don’t forget the Resources page on this blog for additional success tools and tips!

Blessings & Happy Holidays!

Dee

Greetings Friends!

We’re halfway through April and now is probably a pretty good time to re-evaluate your success goals.  Modern life moves at a fast pace!  You will benefit greatly by keeping your eye on the ball and knowing when to drop a project or to inject new life into a situation by adding a hot new goal!

For example, perhaps you take advantage of coaching services to assist you in staying on track for success during the year.  As part of your work you may create an ezine, new blog or products.  These goals might not have existed–especially in their current form, at the beginning of the year.  Take the time to see what new opportunities have popped up on the horizon–and remember to do this check-in on a regular basis!

Why would you want to bother tinkering with the goals you slaved over earlier this year?  One of my favorite suggestions from Tony Robbins was his success formula; pick a goal, begin working on said goal, (and this is the really important step most of us overlook) evaluate what you’re doing to see if it is effective.  If it’s effective, keep going–if not, make modifications and then repeat the formula (from the top), as many times as necessary until you reach your desired goal.  Sounds pretty simple, doesn’t it?

Here are some additional ideas:

  • Try working with the Law of Attraction; if you’ve not read Money & the Law of Attraction by Esther & Jerry Hicks I highly recommend it as a valuable goal achievement tool.
  • Share your goals with a coach or if you don’t have a coach, pick a friend to confide your goals to.  This person must be 100% capable of a) holding you accountable and b) 100% on your side when it comes to your goals.  No nay-sayers allowed!
  • Work on your time management skills if you consistently find you’re not getting the job done; this area alone could kill your possibilities for success.

Remember goals aren’t set in stone, they change as your circumstances change–but ideally you are moving forward toward at least one major goal this year.  Maybe you want to quit that day job and do your thing full time.  Or maybe you just want to create a bit of extra cash flow so things aren’t so tight financially; either way, holding a firm vision for your future is the way to go.  Click the link for more out of sight goal setting tips and tools from Marie Forleo and Danielle LaPorte http://marieforleo.com/2012/04/how-to-visualize/.

Rich Blessings!

Dee

How Not to Suck At Marketing

English: A business ideally is continually see...

English: A business ideally is continually seeking feedback from customers: are the products helpful? are their needs being met? Constructive criticism helps marketers adjust offerings to meet customer needs. Source of diagram: here (see public domain declaration at top). Questions: write me at my Wikipedia talk page (Photo credit: Wikipedia)

 

Greetings Friends!

On any given day I receive a plethora of emails offering me the latest greatest thing that’s going to “explode my business”.   The product offerings break down into two separate categories; they are either a system that someone has used to create a successful business or they are a drill down on a particular aspect of a business system (list building, how to launch a product, how to use YouTube videos for success).  If you’re in business and you don’t have a system you will run from one new product to the next trying to figure out why your business isn’t gaining momentum.  If you have a system, it should already have told you everything–soup to nuts, about how to run your business.  If you’re having a problem with list building, for example, please go to the material you have on building a list (from that program you invested in earlier) before you invest in yet another program.

Why do I say that?  Because the statistics in terms of how many people buy your products are challenging–it takes people as many as 10 exposures to your product or service  before a potential client will buy and then as few as 2% actually use the material.  This is true for both you and your potential clients; you won’t a) buy immediately or b) use what you’ve already purchased.  So if you have downloaded material or bought programs and failed to put them into action–use what you’ve got first! After all, perseverance is a part of the cycle of success.  There is no magic pill; there is, however, consistent action along a well laid out path–aka your system, that will get you results.  No system is capable of over coming inconsistent use.

What if you’re having problems with a particular segment of your system?  That’s not unusual; I’d look at how you’re approaching that segment.  I recently blogged about the insane things entrepreneurs do trying to meet the supposed needs of their market–including the need for a freebie.  You can read that blog piece here.  Having a freebie isn’t the problem–it’s having a cookie cutter approach to having a freebie–and it’s having a freebie without having an overall system that you’re working within.  Why are you creating the freebie?  Who is it for?  What does the freebie lead to?  Answer those questions first and then insure you’re answering a top three need for your niche; this will help you drill down in whatever portion of the system that’s giving you lackluster results and help you tweak what you’re doing.

In short, I think the problems people have with marketing stem from a) not having a good system and b) not working their system correctly or consistently.  If you know your system, your niche and your passions, you don’t become confused or overwhelmed.   Your tribe provides you with valuable feedback and you provide them with great products and services.  Best of all you get to have a life and a successful business.  If you didn’t hear my training on the things you may be doing that undermine your ability to successfully market your products and services, then you can check out my free training here.

Your business should run like a machine–smoothly and with no real questions day to day about what needs to be done.  If you feel you don’t have a system that is working for you–and you’re on a budget, I created something that will allow you to work independently to address your business challenges; you can learn more here.  If you’ve been in business for awhile and you feel you’d be better off with someone who can work with you one on one to diagnose your challenges and get you moving quickly, I recommend you sign up for a free coaching session.  I’m not going to waste your time with a bunch of free bonuses, just straight talk about what can get you over your hurdles and move you toward success…and you can sign up here.

If I had to  guess, I’d say you went into business to have more time and money freedom, but there’s a lot of information on the internet and you can not only drown in all the information–you can quickly become confused about what steps you need to do on a regular basis to have your dreams come true.  Keep it simple, use a reliable system, deliver value to your tribe and remember above of all else that your job as a marketer is to solve someone’s key problem(s) with an elegant solution.  Having an elegant system and elegant products and services ultimately means that you will not suck at marketing!

Rich Blessings!

Dee

Copyright 2012.  All rights reserved.

Get Your Success On Entrepreneurs

Greetings Friends!

It’s been an interesting month so far.  Mercury retrograde played havoc with my astrology blog and I wound up temporarily housing it here so issues would post on time; if you’d like to check it out, click here:  http://wp.me/P1ep9Q-tT.  Then Tim Ferriss made one of his amazing, meaty business assistance offers.  It’s good for $50,000 and you can check it out here http://wp.me/p1ep9Q-sX.  And finally, no less than the God of entrepreneurs, Seth Godin, is offering some tasty educational tidbits to entrepreneurs http://bit.ly/O1Mbgv.  Can’t afford to take the class?  No worries, Mr. Godin intends to offer some of the class material for free sometime later this year (so you might want to sign up for his blog and make sure you’re on the list when the news goes out).

So, since Mr. Godin asked very politely that his blog readers share it with those they know who might benefit from this course, I’m sharing it with all of you.  There you have it friends!  Two opportunities to receive world class help from two entrepreneurial giants.  Don’t wait, click the links above and let me know how this works out for you.

Rich Blessings!

Dee

chrisbrogan.com — Learn How Human Business Works – Beyond Social Media

chrisbrogan.com — Learn How Human Business Works – Beyond Social Media.

I spend a pretty good amount of time these days talking with friends and clients who are developing online businesses for themselves.  Today’s work a day world bears little resemblance to the work world I entered in my late teens.  Jobs seem to have gone the way of the dinosaur and in their place there is…well, lots to learn–about building a successful online business that is.

Chris Brogan’s blog was recommended by another of my favorite business gurus Chris Guillebeau (author of The Art of Non-Conformity).  I like Mr. Brogan’s style: crisp, informative and to the point.  If you’re joining the ranks of new online business owners, add this blog to your list of business mentors and I’ll think you’ll find he cuts your learning curve quite a bit!

Do what you can to make your business not just about a great outcome, but a great journey to success as well!  Click the link above to get the party started!

Rich Blessings!

Dee

Book Marketing and Author Platform-Building Tips From Jonathan Fields

Book Marketing and Author Platform-Building Tips From Jonathan Fields.

The blog I did on writing a couple of weeks ago was very popular, so I thought I would haul this blog out from last year for you writers out there.  Jonathan is big on Google Plus (hopefully you are too ;)) so you definitely want to check him and his books out! Click the link above and…

Happy writing guys!

Rich Blessings!

Dee

Your Big Beautiful Book Plan | Script Your Success. Stoke Your Creativity

 

 

 

Your Big Beautiful Book Plan | Script Your Success. Stoke Your Creativity.

I think the most powerful thing I ever heard about writing a book came from Danielle LaPorte–your book plan is to your book, what your business plan is to your business.

I have to admit I adore Ms. LaPorte http://www.daniellelaporte.com/; she’s brash, to the point, funny and smart as hell.  You could do far worse than take advice from her, but why would you want to?!

So, if you’re planning on writing a book this year (yes, even if it’s an e-book–no, let me rephrase that, especially if it’s an e-book), or next year, or the year after that–don’t forget your book plan!  Click the link above to find out more.

Rich Blessings!

Dee